A patchy Texas backyard transformed into a completed limestone pool at dusk, water glass-still

Websites for companies that build real things

Your work already sells. Your website should stop getting in the way.

$1,995. Fixed. Live in 7 days.

The gap

You build the best pools in Westlake.
Your website says otherwise.

A referral Googles you tonight. The work in his neighbor's backyard is yours, and it is the best thing on the street. The website he finds was built in 2014. It subtracts from everything your crews got right.

Your trucks are wrapped. Your crews are sharp. Your site should hold its own in that company.

A builder's truck, tools packed neatly, outside a finished home at golden hour

Before and after

The difference a week makes.

Drag the handle. The before is what most of the trade is living with. The after is what your work should feel like online.

The Coxswain showpiece rebuild

The enquiry

Not just more forms. Better first calls.

The site asks the questions your best salesperson would ask first: project type, neighborhood, budget band, timeline, and photos. When the lead arrives, the first call is already halfway qualified.

Coxswain New enquiry Westlake · pool + spa remodel · $150-200k
Better enquiries, captured cleanly.

The work

Three trades. Three showpieces.

We built one best-in-class concept site for each trade we serve. Each one is live, browsable, and labeled plainly as a studio showpiece. Walk through them the way your customers would.

Concept sites built by Coxswain to show the standard.

How it runs

Seven days, start to live.

A build schedule, not a process. The same one every time, because it works. Day 1 starts when we have your current site, project photos, launch access, and approval to begin.

  1. Day 1 Walkthrough call. We pull your best photos, services, and voice.
  2. Day 2-3 Design. You approve the direction on day 3.
  3. Day 4-5 Build. Real sections, real copy, your projects.
  4. Day 6 Punch list. You send notes. We work them same day.
  5. Day 7 Live. Keys handed over.

See the full build schedule

The number

$1,995. Fixed.

One premium showpiece homepage, built from your best work and live in seven days. Yours outright. Need more? Add pages, brand work, and care the way you would option a build. The total stays on screen.

Seven-day build window once photos, current site, launch access, and feedback windows are ready.

Built in 7 days

A fixed schedule from call to launch.

Fixed at $1,995

The price is the price.

Yours outright

No platform holding your site hostage.

What you get

A fixed-scope homepage built to make your business easier to trust and easier to contact.

Included in the $1,995 build

  • Homepage design and copy
  • Mobile-first build
  • Services positioning
  • Process section
  • Project/gallery section
  • Review or trust section
  • Better enquiry form
  • Basic search metadata
  • Deployment and handoff
  • One punch-list pass

Not included

  • Full rebrand
  • Logo design
  • Multi-page SEO buildout
  • CRM setup
  • Paid ads
  • Ongoing edits
  • Custom automation

Those can be added separately if useful.

Option the build

Start with the showpiece homepage. Add only what you need.

Extra page

Available after the homepage is live. Services, About, Process, Gallery, Reviews, or Contact.

$300/page

Logo refresh

Available after the homepage is live. A cleaner mark and wordmark without a full rebrand.

$750

Brand kit

Available after the homepage is live. Type, colors, logo treatment, buttons, social avatar, and basic usage rules.

$1,500

Local SEO pack

Available after the homepage is live. Metadata, service-area copy, local landing structure, and search-ready page foundations.

$1,000

Care plan

Available after the homepage is live. Hosting support, small edits, uptime checks, and light monthly maintenance.

$149/mo

The maker's plate

Every site we build carries this.

A small plaque in the footer, the way builders leave a plate on a staircase they are proud of. When somebody admires the site, it says who to call. Yours could.

Prefer no plaque? Say so before launch.

A note from the studio

We build websites the way your crews build. Fixed spec, fixed schedule, no surprises. You approve the design on day 3, we hand over the keys on day 7, and the price you saw is the price you pay.

Coxswain exists because the trades that build the best things in town kept showing up online in templates that sold them short. Pools that belong in magazines. Roofs that outlast mortgages. Gardens that look grown, not installed. That work deserves better than a $500 template or a $20,000 months-long studio maze.

If the work is ordinary, we are probably not your studio.
If it is excellent, it deserves better than the site it is hiding behind.

The studio · London & Austin

See what your work looks like, done right.

Send the current site. We will review it and come back with the cleanest next step.

Request a mockup